Why Comedy Could Be The Cure For Your Biz 💊

Why Comedy Could Be The Cure For Your Biz! 💊 

Hey Million Dollar Secrets fam, 

Let’s talk about transformation. Today's focus? Old Spice. Yes, you read that right. The brand once dubbed as an "old man's" choice is now a case study in brilliant, viral marketing.

Let’s jump in!

A LESSON IN BRANDING AND MARKETING 💡

Old Spice… Ahhh! A brand that once brought back memories of grandpa's aftershave!

Fast forward to today, and it's a brand synonymous with some of the most hilarious advertising in recent history.

How did they do it? The key… Through a blend of unexpected comedy and modern marketing!

KEY LESSONS FROM “THE REINVENTION”👇

1. Embrace The “Weird”: Old Spice took a bold step away from their traditional masculine branding. They traded their older, more classic marketing for bizarre, unpredictable humor that caught everyone's attention. It was a gamble… And I’m pretty sure it paid off! The lesson here? Don't be afraid to break society’s norms.

2. Know Your Audience, But Expand Your Reach: While maintaining its core audience of older individuals, Old Spice widened its appeal to a younger demographic when they dove into quirky marketing. The meme-worthy humor resonated across younger generations, making the brand relevant to a broader audience. Note: Humor resonates with all ages.

3. Consistency Is Key With Marketing: When Old Spice created their first viral marketing campaign, they didn’t just stop at one viral ad. They created an entire series! By doing this, the face of Old Spice started to evolve and essentially, a new brand was formed! Consistency in your messaging, especially when it’s working, is vital.

4. Influencer Marketing Is The Bomb.Com: Collaborating with the right personalities, like Terry Crews, matched their brand's newfound voice and allowed them to expound their reach EVEN MORE. The question is, how can you find influencers who can genuinely embody and enhance your brand… But also, how can you partner with those influencers to reach more people (remember… leverage other people’s audiences).

LET’S DIVE DEEPER INTO LAUGHTER 😂

Comedy in marketing is kinda like a double-edged sword; it requires balance. The goal is to be memorable without being off-brand.

Old Spice showed us that humor, when used strategically, can transform a brand's image and appeal.

As online entrepreneurs, finding your unique brand voice is crucial. It's not about copying Old Spice but learning from their boldness. It's about understanding your audience and daring to be different.

One person who does this really well is Kristine Mirelle, owner of LaughMyAdsOff.com!

I learned about Kristine at a conference (she was one of the keynote speakers)… And as I was writing this, I IMMEDIATELY thought of her.

Kristine is known for her edgy, but hysterical ads on social media. In fact, it was this very strategy that took her from an aspring musician who had no money who lived in the middle of nowhere to a full-time marketer who has made millions!

I’m not going to go into Kristine’s story, but I will leave this interview here for you to check out if you want to dive deeper.

The moral of bring this up is that from Old Spice and Kristine’s expertise, I’ve learned to:

• Be Authentic: Your humor should feel natural, not forced. Just because we talk about comedy doesn’t mean you should copy what other people are doing.

• What You Think Won’t Work, Might: The internet is a crazy place. Some of the things that you think shouldn’t go viral, absolutely does. Don’t rule out any ideas that seem crazy, because it JUST. MIGHT. WORK.

• Do Some Research: It seems like there are new trends, new memes, and new viral posts being generated everday. As a marketer and online business owner, it’s smart if you take time to analyze what’s happening in the online world. Or maybe instead of using social media to entertain yourself, start using social media to educate yourself. Confused? I’m stating that observe what’s happening on social media instead of just consuming! Take note of what causes people to share certain posts… What causes people to tag their friends and hit that like button. Start tallying up these things so you can craft content and marketing materials that hits different.

ACTION STEPS 👣

• Reflect on your current branding. Is there room for more creativity or humor to be added?

• Consider your audience. What type of content can you build that would resonate with them?

• Don’t be afraid to experiment! Test different approaches to see what works best for your brand and what catches their attention.

Remember, in the world of marketing, sometimes a good laugh is the secret ingredient.

Blessings,
Michael Tucker