How The NFL Creates Memorable Experiences For Their Fans 🏈

BTS Business Lessons From The NFL 🏈

Hey Million Dollar Secrets fam, 

It’s football season here in the US, so I thought today, we would dive into a cool topic…

How The NFL Focuses On The Fan Experience & How It Can Revolutionize Your Business Strategy!

The NFL is REALLY good at keeping millions glued to their screens and getting millions into their stadiums every season. How? It's all about crafting unforgettable experiences – something every online entrepreneur should master.

Here are two game-changing strategies from the NFL playbook:

FOCUS ON CREATING ENDLESS ENGAGEMENT👥

The one thing that the NFL does VERY well (especially if you’ve ever been to one of their games) is create MASSIVE amounts of engagement!

From the time you walk through those stadium gates to the time you get to your seat, there are LOADS of engagement with the fans!

From the door greeters to interactive quizzes and prompts on the big screen above the field, they are VERY intentional about keeping their fans on their feet (figuratively and non-figuratively)!

Most people don’t look at these things as a way of building engagement, but if you watch SUPER close, you’ll notice that the timing of these points of engagement and how they execute them are very methodical.

This makes me think that if they take HOURS and spend MILLIONS of dollars on keeping their audience engaged, why shouldn’t we?

Make it a challenge this year to find unique ways to keep your audiences eyes on you!

FIND WAYS TO KEEP THE HYPE 🎉

Not only do they focus on building engagement during the games (whether in-person or on the TV)… But they also focus on keeping the hype going - even after the game is over!

They are ALWAYS promoting the next big game or the next big promotion.

Even after the Super Bowl ends, they start promoting for the next season!

Most online entrepreneurs run a big promotion, then take a break…

They run another promotion, then take another break…

Now, I’m not saying you need to continuously shove your product or service down your customers throat, BUT…

“If they don’t know you, they can’t flow you!”

Find ways to keep your audience in the loop with what you have going on and never stop engagement - even after the big push is done!

I would like to know… What other things do you notice the big sports organizations do that we could take away and implement into our businesses?

Reply back and let me know!

Blessings,
Michael Tucker