2024... The Year To Cash In On The New Currency

2024... The Year To Cash In On The New Currency

Hey family,

In a world where everyone's fighting for a slice of the digital pie, there's a new currency reigning supreme - and it's not Bitcoin, it's attention.

Yes, you heard that right. In today's fast-paced, always-online world, attention is more precious than gold. Let's unwrap this concept together.

THE RISING COST OF CAPTURING ATTENTION

I remember it like it was yesterday! People like Russell Brunson (and other professional digital marketers) sharing how they were getting online leads for $1... $1.50... Or even $2!

Or how they were getting thousands and millions of views across their ads for only hundreds of dollars.

Fast-forward to today and people are paying five times the amount (or more) just to get the same results - it's crazy.

But, why is it that getting attention and getting these results is more expensive?

Simple: saturation. With MILLIONS of voices online and tons more people spending money on ads, breaking through the noise is harder than ever. But don’t worry; it’s not impossible.

The good news is... Those who can crack the code to capturing and keeping the attention of others have the most leverage.

ATTENTION EQUALS POWER

Here’s a fact: The entities with the most attention wield the most power. Think about influencers, viral brands, and industry leaders. Their common thread? They’ve mastered the art of capturing attention.

Here's a case study - Jimmy Donaldson AKA Mr. Beast (never heard of him? Just ask your kids who he is... You'll pick up real fast!).

Jimmy (Mr. Beast) started making videos out of his bedroom - most of them based around video games - such as Minecraft.

Overtime, through MANY videos and a lot of trial and error, he found what drew in his audience. He realized what it took to captivate and retain people's attention.

So much so, that in the past 10 years of his career, he has amassed a total of 175M+ subscribers on YouTube across his various channels... WITH BILLIONS OF VIEWS. Not millions. Billions!

Now, that is wildly impressive, right? But here's where the fun kicks in...

Because he's been able to collect this much attention, he's been able to monetize his brand in many unique ways:

1. He started Feastables - A food brand that focuses on making chocolate and snacks... In only a way that Mr. Beast could do! This company alone has made MILLIONS of dollars and has ramped up Jimmy's net-worth to crazy heights.

2. He launched Beast Burger - A unique, virtual dining concept that focuses on hamburger and fries. Something so simple has also added more millions onto his net-worth over the past couple years.

3. The ability to collaborate with outside brands such as Shopify and other high-level companies.

And this doesn't even include monetization channels such as Google Adsense, his merch line, and many other avenues that bring in the money!

The point is... All of this was able to happen because of the simple fact that he has attention.

MASTERING THE ART OF ATTENTION: STRATEGIES AND TIPS

How do you capture this elusive attention? Now, you may not be able to do it at a scale like Mr. Beast, but here are some simple strategies you can use to start the process:

1. Leverage Social Media & Organic Traffic As Much As Possible: Create engaging content that not only resonates with your audience, but is shareable. "What do you mean, Michael?" Create your content in a way where people are more likely to share it with their brother, cousin, or co-worker! Often times, that means creating content that is entertaining, bold, or different (more on that below). Last note: short-form content is one of the BEST ways to capture people's attention right now!

2. Leverage Paid Traffic As Much As Possible: If possible, invest in targeted ads. It's not just about reaching people; it's about reaching the right people. Again, just like stated above, you want to find ways to create engaging ads that not only resonates with your audience, but stands out from your competitors. One person that does this tremendously well is Kristine Mirelle. She's known for viral ads that have captured attention of MILLIONS of viewers.

3. Paid Partnerships: Collaborate with influencers and brands that align with your values and message. Make their attention become your attention. I truly believe that those who leverage partnerships and learn to utilize other people's audiences in 2024 and beyond will have the upper hand... And will have a faster road to success.

Like I mentioned above, the goal is to stand out... So here are some other additional tips you can use to capture the attention of the masses:

1. Be Different: Challenge norms. Disrupt. Innovate. One example of this is the famous podcaster, "Bobbi". Bobbi Althoff is known for her quirky and often cringe-worthy podcast she hosts online, featuring celebrity icons such as Drake, Shaq, Jason Derulo, Mark Cuban and more. She's went CRAZY viral over the past 12-months because she's DIFFERENT. Now, I'm not saying you have to start a weird podcast or be as different as Bobbi is in her space, BUT what she's doing IS working. What can you learn from it?

2. Be Vocal: Don't be afraid to share your opinions and to start new conversations. It's once you decide to get vocal that you'll often attract the audience you want (or reject the audience you don't want).

3. Get Creative: Think outside the box in every campaign, post, or collaboration. Just because it's been done one way for the longest time, doesn't mean it always has to be done that way. How can you shake up what you're doing to get more eyeballs on your message?

BEYOND CAPTURING: MONETIZING ATTENTION

Ultimately, capturing attention is just the start. Like we seen in the example with Mr. Beast, the real magic lies in monetizing it the attention once you've reeled it in.

Once you have their attention, it's then time to guide your audience towards taking meaningful actions – whether it’s purchasing a product, signing up for a service, or joining a community.

Remember, attention without direction is like a ship without a rudder. Guide it wisely.

I want to save this topic on monetization for another email because we can get DEEP into those strategies.

BOTTOM LINE

In the digital arena, those who understand the value of attention will thrive.

So, the question is...

What can you do to get your mission and your vision in front of more people in 2024?

Let's turn attention into your most valuable asset.

Blessings,
Michael Tucker

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