How GoPro Leveraged This Secret Strategy For Massive Profits

GoPro’s Secret Strategy For Turning Customers Into Creators - For $0!

Hey family, 

In college, I started a videography business and I spent most evenings flying a drone around the hills of Kentucky - shooting real estate videos for many agents and investors.

In my quest of building my videography business, there was one piece of equipment I wanted most - a GoPro camera! This was when GoPro just hit the scene... And they were popular!

There was something about a "GoPro" and their branding that made me say:

"Man, that looks epic! I need one of those!"

Fast-forward a year or two, I ended up getting one... Or maybe two! :)

Today, I want to explore how GoPro "swindled" me into buying a pocket-sized camera and how their company went viral by using "User-Generated Content"!

TURNING CUSTOMERS INTO CREATORS

There were many reasons why I wanted a GoPro camera, but one of the reasons was because of the lifestyle that their brand sold on social media.

I would log onto YouTube and watch mountain biker's epic mountaintop videos... Or skydivers propelling from perfectly good planes... All because they had a GoPro strapped to their chest (or head).

Their social presence definitely reeled me in!

Unfortunately, most business owners struggle to find content to share online, but what GoPro did truly revolutionized the way brands across the globe viewed content!

What GoPro did, although it was so simple, allowed the users and customers to become the creators.

GoPro encouraged its users to share their wildest, most adrenaline-pumping moments after purchasing their products.

The result? A goldmine of authentic, engaging content that did more than just promote a camera - it sold that compelling lifestyle.

UGC (user generated content) is real. It’s raw. It shows your product living and breathing in the real world.

And guess what? People trust it. It’s like getting a recommendation from a friend rather than a sales pitch from a company.

YOUR UGC GAME PLAN: 3 TIPS TO IMPLEMENT IN 2024

So you know how GoPro drew me in to purchase those pocket-sized cameras, but how can you duplicate their advertising model to make it your own?

Here are three tips for harnessing the power of user generated content for your business:

1. Encourage Sharing: Make it easy and rewarding for customers to share their experiences with your product. Think hashtags, contests, or featured spots on your platforms. This also promotes community within your brand!

2. Celebrate Your Customers: When they post about you or your product, shout it out! Give them credit! It's a win-win scenario. They get recognition which they desire and you get content you can use in marketing!

3. Choose Authenticity: You don't always have to use those "polished clips". Choose the ones that look the realest. These are often the ones that resonate the most with your audience. If you'd like more examples of this, Ring does this well.

BONUS UGC TIPS

1. Get Clear: What kind of content do you want to collect? Images, videos, testimonials, text reviews?

2. Make Submission Easy: Do they share on social? Do they submit a form? Get SUPER clear on what you want your customers to do!

3. Provide Examples: Sometimes people just need a little guidance! Do yourself a favor and provide your customers with examples of what others have submitted in the past.

4. Offer Incentives: Do they get anything if they share a testimonial or an image? This can be a great way to boost UGC within your brand - get creative!

5. Highlight: Like mentioned above, make sure you acknowledge the people - whether or not you spotlight their content on your channels, let them know you received their content and you're thankful for them being apart of the movement.

Now, it's time for you to get to work!

User-generated content could be a gem for your marketing strategy...

Will you choose to implement it?

One call to action I would give to you tonight is to go online and checkout brands like: GoPro, Ring, RedBull, and other big brands and see how they implement this!

Let's make this year the best year.

Blessings,
Michael Tucker