I Camped Out For (52) Chicken Sandwiches & This Is What I Learned! 🐔

I Camped Out For (52) Chicken Sandwiches & This Is What I Learned! 🐔 

Hey Million Dollar Secrets fam, 

Here's a tale that's a bit different from our usual email we send. Today’s newsletter is about chicken sandwiches, a cold winter night, and a parking lot campout. Yes, you read that right! 🐔

THE ADVENTURE BEGINS…

One winter, my friend Dalton and I embarked on what can only be described as a fast-food odyssey. Our quest? To camp out for 24 hours in a Chic-fil-A parking lot for a chance to win 52 free chicken sandwiches.

Now, before you question our sanity (or our eating habits), let me tell you - this story isn’t just about scoring some free grub. I want to dive into some of the biz strategies that I noticed while I was there.

We arrived on site with our cheap Walmart camping tent… Some snacks… and a few launch chairs. We quickly threw it all together in between two white lines in the empty parking lot.

As the night unfolded, and the temperatures dropped, something incredible happened. People from all walks of life joined us, forming a mini-community bound by the shared anticipation of a crazy-good reward. Despite the freezing cold, the energy was high and people were excited to be camping out in a parking lot (we are so weird in America).

LESSON 1: BUILD A GREAT COMMUNITY👇

It struck me then – Chic-fil-A isn't just selling chicken sandwiches; they're masters at building community and service. As online entrepreneurs and marketers, that’s a lesson we should take note of ourselves. When you learn to create a sense of belonging and a vibrant community around your brand, your business won't just function; it will thrive.

LESSON 2: STIR UP EXCITEMENT👇

Throughout the night, the excitement never waned. Why? Because Chic-fil-A knows how to keep the buzz alive. They're not just serving food; they know how to create great experiences for their customers - not just that night… But all the time! In your business, think about how you can use excitement and anticipation to turn your launches, products, or services into events that people eagerly anticipate.

LESSON 3: LAUNCH BIG, WIN BIG👇

Finally, as dawn broke and we claimed our tiny gift card that held the keys to our years worth of sandwiches, the success of Chic-fil-A's strategy was evident. Their blend of community-building and excitement isn't just a recipe for great service; it's a blueprint for successful launches.

Every entrepreneur dreaming of big wins needs these two ingredients: a way to bring a thriving community together and way to cultivate and keep excitement.

Whether you're selling digital products, courses, or, hey, even chicken sandwiches, the core principles remain. Build a community that believes in what you do. Create excitement around your offerings. And when you launch, go big. That's how you turn a cold night in a parking lot into a lesson in business success.

Oh! And by the way… I ended up cashing in on my reward and eating all 52 of those chicken sandwiches (not all in one day of course 😅).

Blessings,
Michael Tucker